"Words have meaning, type has spirit.."

Paula Scher

"You can do a good ad without good

typography, but you can't do a great

ad without good typography."

Herb Lubalin

"It's through mistakes that you actually can

grow. You have to get bad in order to get good."

Paula Scher

"Had I not seen the Sun

I could have borne the shade

But Light a newer Wilderness

My Wilderness has made-"

Emily Dickinson

"It is very important to embrace

failure and to do a lot of stuff -

as much stuff as possible with

as little fear as possible. It's much,

much better to wind up with a lot

of crap having tried it than to

overthink in the beginning and

not do it."

Stefan Sagmeister